Our Strategy for Cold Email Outreach in 2026
I was always against these cold email tactics, it just never personally sat with me. When I receive such mails I do open them, then move them to the junk folder. And that is the perspective I have that if I tried something similar, it would happen to me as well.
But I have this idea, what if I tried? It is 2026, probably everybody is doing that nowadays, thanks to guys like Alex Hormozi. But let's be real, even if I started doing this in 2020, I'd probably say the same thing and use the name of a known influencer in 2020, because Alex was not as big back then.
The goal of this is to attract more paying clients to my TOMICZ digital agency. And what is a digital agency that can't attract new clients? Or an agency that can't market itself. The cold email outreach strategy is going to be my new channel for acquiring new clients. And I am going to study and document everything about my progress so that in the future I can offer such services to my clients who don't have time to do such a thing. Then I am going to update my CMR.
What do I know so far about email cold outreach?
I am not coming unprepared. I've already done my research on the topic. I watched almost all the videos by a YouTube channel Instantly, which also has its own product for exactly that: cold email outreach and b2b lead generation. I am not gonna use it personally as my CRM partially supports it, and we are going to extend it. But they share tons of insights on such topics because they are experts in the field.
No mass email sending
The idea is not to mass-send emails to prospects, because it does not work in 2026. You risk labeling your domain as a mass email sender, and as a result, all your emails might end up in junk in the future. That alone can kill your entire business.
Every email has to be personalized
Before I ever decide to send an email to a prospect, I will do my research about their business, competitors, their web presence, and whether they are ranking for the right keywords. If I find something that they can improve upon, only then am I going to send them an email.
As I did prospect email research, I noticed that many companies have their web page and SEO right, and there is no point in reaching out to them. I believe this is a common mistake that many make. They assume that companies don't have web agencies behind them that maintain their websites and social media.
The second thing I noticed is that many, when they do prospect email research, they use LLMs to find those, and then they offer GEO/SEO services to these companies. If they didn't have those things already setup LLMs would not find them. I do SEO for my own current clients, and they receive emails from these people who are selling them SEO services, but they never checked wheather my clients have SEO done already. They are just sending spam emails, and it's exactly what you should never do.
The prospect has to have a visible problem that I can identify. In the email, I will tell them about the problem, then I will provide a value if they reply. In the first email after I present the problem, I will tell them that I have a solution and that I am going to send them a report. I noticed that in 2026, many do videos instead of audits or reports on the second email, but honestly, I don't have time for that. I am open to it somewhere in the near future. I really like that idea because not many are doing it, but I just don't have time.
I still have not figured out what my value is going to be, whether it is going to be an audit or a report in the form of a PDF. I will test things out, and I will update this article with what I did and what did not work for me.
The goal of every email is to provide value for the future customer and to make them feel excited about the offer.
The end goal
The final goal of all of this is to see if it is working as they claim. I ignored it for many years because I awlays thought that it did not work, but I never had evidence for that. If I manage to find clients through this funnel, then I will share, and even if I don't, I will also share. My biggest worry is that now that in 2026 we had so many layoffs, and in the years prior to it, we have these software engineers who are pivoting, and we are going to have new emerging companies. This is not something that is talked loudly over the internet, but I know that because I come from that industry.
